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Valspar’s COLOR choice® provides one of the most comprehensive color matching and finish design programs offered to the wood coatings marketplace – combining design, formulation and program management guidance along with a full complement of products, raw materials and equipment.

Color Choice: Raw Materials


COLOR choice® offers all the raw materials necessary to create virtually any unique or custom finish design requested. Valspar products and raw materials offered with the program include:

  • 10 ready-mixed wiping stain colors
  • 17 standardized colorants (compatible with key solvent-based finishes in the program)
  • Standardized stain, glaze and dye bases
  • Universally compatible dyes (for use with waterborne and solvent-based finishes in the program)
  • Specialty products to further customize design solutions

As trends evolve – or codes and regulations change – COLOR choice will respond with new materials and options to meet those changing needs.